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Giving Air Arc an Airing

Date Added: 09.08.2017

Ideal Standard, the leading provider of innovative and design-driven bathroom solutions, has extended its successful Concept Air range with the launch of Concept Air Arc. The new collection extends and enhances the already comprehensive Air range with a new basin shape and cistern options.


Ideal Standard’s Concept Air collection was successfully launched in 2016 and created a real buzz with its new slim edged design, thin ceramics and the huge array of choice, solutions and configurations the suite offers to the customer.

Concept Air was the newest addition and latest evolution of the hugely successful and ever-popular Concept range developed by award-winning designer Robin Levien and his acclaimed team.

By building on the intrinsic design DNA of Concept, they took a classic to the next level with the introduction of the refined evolution that is Concept Air – the next generation of a refined aesthetic, bringing unprecedented elegance to the bathroom.

As the name implies, the Concept Air design is all about lightness and providing a combination of practicality and affordable luxury.  It taps into the minimalistic trend for sleek and slimline interiors which can now be transferred throughout the household to include the bathroom.

The range of ceramics, baths and furniture can be combined to give four very distinct looks for the bathroom in an array of sizes and finishes incorporating lightness at every element of design.


Following the popularity of Concept Air and to enhance the offer further, Ideal Standard has launched the next phase of the suite for 2017 – Concept Air Arc.

The new range is the natural progression to both of its Arc and Sphere shapes within the standard Concept portfolio.

The new design ensures the additional product options that Concept Air Arc brings mirror the fresh, light design of the Cube basins with thin ceramic walls and shallower depths whilst still keeping some of the inner DNA of existing Arc and Sphere basins, which has made the suite so successful since its launch in 2008.

Research shows that D shaped, curved basin shapes are still the most popular in the UK and the new modernity and lightness of Arc takes this conventional shape to the next level.

The close coupled toilet suites are extended to offer Arc shaped cisterns to give extra choice and complement the new basin shape.

Concept Air Arc washbasins and cisterns enhance the opportunities of the suite as a whole and work seamlessly with the existing core pieces already launched.


The addition of Arc to the already extensive Concept Air collection ensures a diverse, high quality range that offers something for everyone, and contemporary style, regardless of the size of a bathroom space.

The wide range of complementary furniture to accompany the ceramic options sees the availability of both floor standing and wall hung options. 

With its stunning vanity units, choice of drawers or open shelving, a stylish cube basin unit for those smaller cloakrooms and a unique floor standing vanity unit with drawers, the versatile Concept Air range offers luxury design without the price tag.

Demonstrating efficiency in function, flexibility and variety in style, the furniture is available with open shelves, or to keep your space calm there are soft close drawer options. 

The Concept Air furniture range also comes with a choice of six colour combinations, from the subtle pairing of gloss and matt white to a luscious matt dark brown, along with light brown wood and light grey wood options.


The freestanding bath makes a stunning centrepiece – its gentle tapering shape provides perfect back support while the sloping rim supports the neck.

The design allows the luxury of being able to position the bath anywhere in the room, from a corner to an alcove. To aid installation the bath comes in two pieces, with brassware and waste being easily accessible.

To complete the bathing range there is a shower bath, beautifully light in design while giving the versatility desired, the soft arcing backrest provides the ultimate in bathing comfort. 

The sleek, yet practical bath screen features a handy hinged access panel that enables you to turn on the shower before you get in without getting wet or overreaching.

To view the full range of Ideal Standard's products click here

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The Benefits of an Online Trade Login……

Customers who have a Trading Account with Ideal Bathrooms also have the opportunity to access our new online trade platform. This gives access to many great features including the stock check tool; 24/7 online ordering; order tracking and electronic POD downloads.

As well as full management of your account online including viewing invoices, credits and balances. All of this information is available at the swipe of a finger or a click of mouse anytime, anywhere on any device.


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