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An Ideal Partnership to make any bathroom hot

Date Added: 06.01.2020

We are delighted to announce we have further developed our partnership with Lazzarini and are now stocking their towel warmer range as a standalone brand.

From January, the core Lazzarini designer range as well as some electric options will be available through Ideal Bathrooms. The range comprises of more than 50 towel warmers and accessories providing efficient and cost-effective comfort, style and warmth for bathrooms of any size, style or budget. With a variety of size options and available in Chrome or Anthracite finishes, the collection has been designed to be artistic yet functional to help make the most of every inch of living space, fully tailored to the customer’s individual needs.

“We pride ourselves on offering the most comprehensive range of bathroom products and accessories available, and Lazzarini is known not only for its striking designs but for offering quality and efficiency without sacrificing style. We’re proud to continue to partner with such a well-respected manufacturer, and to enrich our growing portfolio with an array of products to bring both style and beauty to any bathroom.” Danielle Lillis, Ideal Bathrooms’ Commercial Director

The Electric collection

Electric towel warmer sales are growing in the UK market and the Lazzarini range has electric versions of their three popular ranges – Palermo, Todi and Pieve - all available in chrome or anthracite finishes. With an electric towel warmer users can set the desired temperature for every hour of the day and repeat the programme weekly. Offering intelligent comfort, the thermostat keeps the room at the temperature set by the user. To keep the desired temperature other features include open window detection, a night mode and antifreeze option.

Introducing the ranges

The Classic Roma

Providing understated style for dual-fuel use, the Roma towel warmer, is available in Chrome or Anthracite and available in a choice of 8 sizes and suitable for any sized bathroom.


This decorative reversible towel radiator with flat horizontal pipes can be paired with the matching Altea robe-hook as an optional accessory. With 50mm connections, the curved radiator comes in three size. The E-Pieve option forms part of Lazzarini’s Electric collection, offering even greater flexibility in a striking design. At 1380mm tall x 550mm wide, it has 15 pipes and an anthracite finish.


The attractive Empoli offers the practicality of an integrated mirror between its vertical pipes. 1800mm tall x 600mm wide, it is a statement piece for any bathroom.


The 1800mm x 309mm Livorno offers versatility, as it can be installed either horizontally or vertically, presenting an array of opportunities for modern, bathroom design options and a greater choice for customers.


Offering a touch of individuality with a flat, horizontal design building up to a 590mm width at its height, the 16-pipe Randa is truly remarkable.

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