i.life O Collection Debuts with New HydroTwist Flushing Technology for Superior Hygiene and Efficiency
Date Added: 31.10.2025
Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, is launching its latest collection, i.life O. Expanding on the existing i.life A, B, and S ranges, this new collection – designed by renowned architect Roberto Palomba – offers a complete selection of toilets, bidets, and vessel basins. With its soft, flowing curves, i.life O brings a sense of fluidity and balance, creating a modern yet inviting aesthetic. Its versatile, lightweight design harmonises effortlessly with various interior styles, making it an ideal choice for both homeowners and designers. i.life O also integrates seamlessly with the wider i.life portfolio and pairs perfectly with Ideal Standard’s new Ceralife O mixer taps.
At the heart of the collection is HydroTwist®, an advanced technology that redefines hygiene and efficiency by channelling water into a powerful vortex. Using just 4.5 litres, it surpasses European flushing standards, ensuring a thorough, residue-free clean in a single flush – eliminating the need for a second. Its completely rimless design, with no overhanging edges, makes cleaning effortless. The smooth, open shape allows for a fast and thorough wipe-down in a single motion.
The collection’s vessel basins further enhance the bathroom experience, bringing a spa-like atmosphere into the home. Available in round and oval shapes, their slim, tapered design fits seamlessly on smaller worktops and furniture units. Options with or without overflow and tap decks provide added flexibility to meet diverse needs.
Reflecting Ideal Standard’s ongoing commitment to sustainability, i.life O helps reduce environmental impact. HydroTwist®’s efficient water usage lowers overall consumption, while its powerful flush minimises reliance on detergents, reducing the chemical load in wastewater. Ideal Standard also recycles approximately 70% of its ceramic waste in collaboration with third parties and continues to implement decarbonisation initiatives in its production plants to actively reduce embodied carbon.
Roberto Palomba commented: “The round shape is an evergreen choice in interior design, symbolising harmony and balance. With i.life O, we have reinterpreted this timeless form to create a modern look that brings a sense of softness and serenity to contemporary bathrooms.”
Sven Ullrich, Executive Vice President Marketing, Product Management and R&D at Villeroy & Boch, added: "The i.life O range is a prime example of how the combined strength of Villeroy & Boch and Ideal Standard drives innovation. By merging our teams’ expertise, we have leveraged our vortex flushing technology platform to transform the success of Villeroy & Boch’s TwistFlush® into HydroTwist® for the i.life collection, bringing outstanding flushing performance and hygiene to an even wider selection of products.”
About Ideal Standard
Part of Villeroy & Boch Group´s Bathroom & Wellness Division, Ideal Standard is a world-leading brand for high-quality residential, commercial and healthcare bathroom solutions. Its portfolio combines expertly crafted bathroom products including ceramics, taps & fittings, bathing, and furniture and accessories, delivering a holistic range of cross-category solutions.
About Villeroy & Boch Group´s Bathroom & Wellness Division
The Villeroy & Boch Group is one of the global leaders in premium dining and lifestyle, as well as bathroom and wellness products. Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design and quality. The Group has more than 12.000 employees and is present in over 125 countries worldwide.
With its strong brand portfolio, the Villeroy & Boch Group's Bathroom & Wellness Division offers a wide range of sanitary products and fittings for residential and non-residential buildings. The combined portfolio offers consumers, customers, and partners worldwide a broad choice of individual products to complete bathroom solutions. More than 300 engineers in the design and innovation centres in Germany and Italy develop concepts that stand out for their quality, functionality and leading design.
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