Ideal Bathrooms in partnership with Ideal Standard: Design-Led Solutions for Modern Bathrooms
Date Added: 19.01.2026
In today’s competitive bathroom market, professionals need solutions that balance design, performance, and sustainability without compromising on quality. Ideal Standard’s ALU? showering range and Ultraflat trays are engineered to meet these demands, offering practicality and stylish solutions.
Backed by Ideal Bathrooms' Unbeatable Service
Ideal Bathrooms supports these collections with a service promise built around reliability. From next-day delivery on stocked items, highlighted with our signature Blue Vans, to expert product support and flexible ordering, we’re committed to helping our customers deliver projects efficiently and confidently.
Our customer charter reflects our dedication to operational excellence, ethical sourcing, and sustainability, values that align with Ideal Standard’s product philosophy. Together, we offer a complete solution: design-led innovation backed by our renowned service.
ALU+: Sustainable Showering with Architectural Impact
The ALU? collection is a standout in contemporary showering design. Created by renowned design studio Palomba Serafini Associati, ALU? combines geometric precision with modern, on-trend finishes: Silk Black, Rosé, and Silver.
But ALU? isn’t just about aesthetics. It’s manufactured from 84% recycled aluminium and is entirely free from chrome and nickel, making it a sustainably responsible choice for any bathroom. Integrated flow limiters (8L/min hand spray, 12L/min rain shower) support water efficiency without sacrificing user comfort, an increasingly important consideration for consumers.
Offering a selection of exposed showering options, Alu+ also features useful practical touches, including storage shelves and matching beauty bars. The shower systems can be paired with matching basin fittings and flush plates in the same colours and finishes, offering a versatile solution that supports streamlined specification and installation.
Ultraflat S & Ultraflat S+ i.life : Low-Profile, High-Performance Trays
Ideal Standard’s Ultraflat S+ and Ultraflat S i.life trays are designed to meet the practical needs of modern bathroom design. At just 30mm thick, these trays offer a sleek, low-profile finish that supports both aesthetic and accessibility requirements.
Constructed from Ideal Solid®, a durable composite of resin and natural mineral filler, these trays are robust, slip-resistant, and antibacterial. Available in four contemporary finishes: Pure White, Concrete Grey, Sand, and Jet Black, they will seamlessly fit into any bathroom style.
With over 27 size options and cut-to-fit flexibility, these trays simplify planning and installation, making them ideal for any bathroom project.
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