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A partnership for a new decade

Date Added: 08.01.2020

Ideal Bathrooms and Ideal Standard have a long-established partnership that has spanned almost 40 years and we are delighted to develop the partnership further and add Sottini to our portfolio.

The brand brings elegance and sophistication to the modern bathroom, with beautiful solutions to meet the aspirational needs of the retail, residential and hospitality sectors. Its products are the result of collaboration with design talent that continually inspires.

Starting out as metalworkers in the Italian region of Piemonte, it was brothers Antonio and Giuseppe Sottini who established the brand’s family tradition of excellence in design and manufacturing innovation. Applying their skills to everything from classic Italian coffee machines and automotive components to bathrooms, benefiting from the same high standards of craftsmanship, hands-on quality and an obsessive attention to the smallest detail.

With such a history behind the brand, those retailers who purchase and display Sottini bathroom products in their showrooms know it is rooted with a balance of crafted form and function as well as a strong heritage of quality and innovation.

To become a Sottini dealer, retailers will need to demonstrate a strong Sottini display commitment in showrooms, which will be rewarded with geographical protection and access to some beautiful product ranges, as well as a tailored level of ongoing aftercare. Each retailer that joins the partnership on its journey will have absolute peace of mind that Sottini will support and grow their business in partnership with them. All of Sottini’s support services will be complemented by Ideal Bathrooms.

The new partnership will be a mixed distribution model, and will vary depending the retail partner’s requirements. The majority of the customers will be managed and served directly by our Ideal Bathrooms team. All Sottini partners can purchase through Ideal Bathrooms if they wish, taking advantage of our next day delivery service when required.

The partnership comes at a very exciting time for Sottini, as over the last few years, the brand has built the foundations for growth with an extensive portfolio of products. Two of its most successful ranges for the retail sector have been the Fusaro and Ellero ceramic collections, which have seen fantastic demand and publicity over the last years due to their unique designs.

With the retail landscape continually changing, it’s becoming more important that retailers prioritise excellent customer service and enhancing personal experiences for those looking to improve their homes. Sottini and Ideal Bathrooms, in partnership with its retail network, will work hard to support these efforts from those on the high-street with exclusivity and a robust service.

Stephen Ewer, Managing Director of Sottini’s parent company, Ideal Standard UK, commented: “As a leading UK distributor, we’ve worked closely with Ideal Bathrooms for several decades and by partnering with them now, we are able to enhance our working relationship to create a small but exclusive network of retail partners.

“There has been tremendous excitement around this partnership and our exclusive network, who will now be able to take advantage of Ideal Bathrooms’ industry-leading support as well as our aspirational, trendled products.”

David Gledhill, Managing Director of Ideal bathrooms, added: “Although Ideal Bathrooms has led the way in mid-market ceramics distribution for some time, we have been looking to add a premium brand to our portfolio for a while. Sottini’s extensive and elegant portfolio is a natural fit.

“Sottini is a fantastic addition to our premium offering and we’re delighted to be working with their network. Ensuring a constant and consistent level of stock and supply is crucial for today’s retailers and we’re proud to say we’ll now be able to support Sottini partners with a service that offers next day delivery to 97% of the UK.

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