Latest News

Bayswater launches brand film

Date Added: 18.04.2018

Bayswater London W2, the latest new brand for the British bathroom market, has achieved its first milestone of 100 displaying retailers.  “The launch of the new Bayswater London W2 brand at the KBB Show was an unparalleled success” says Darren Allison of Bayswater.  “Retailer market feedback was very encouraging as is borne out by the achievement of this retail display level in barely one month since the launch to the trade.  We have benefited enormously from Ideal Bathrooms’ strength with bathroom retailers and their extensive customer base, enabling us to make a great start in our plans to be a key brand in period style bathrooms.”

Marketing initiatives have already seen the preparation of a film showcasing the high quality of Victorian and Edwardian style products together with an introduction to the philosophy and creation of the brand values.  This is available for retailers wishing to run Bayswater’s promotions to use in their stores.

Supporting literature has also been produced, reflecting the up market brand positioning and providing all information required at the point of sale.

A tailored website was produced to coincide with the launch and will be regularly updated to reflect brand developments.  The website is easy to use and mirrors that of distribution partner Ideal Bathrooms.

View the film here

Back to News

Other Articles

Understanding BTU Units

Date Added 29.09.2023

When it comes to selecting the perfect towel warmer or radiator for your home,...

How to heat my bathroom?

Date Added 28.09.2023

As the temperature drops and the winter chill settles in, keeping your bathroom warm...

Top 5 Ways to Optimise Your Small Bathroom

Date Added 11.09.2023

Small bathrooms offer an exciting design challenge, inspiring homeowners to explore...

Research Reveals 8 in 10 Brits Have Experienced a Slip in the Shower

Date Added 08.09.2023

A new study conducted by leading shower tray manufacturer, Just Trays, has revealed...

Showroom Locator

Find your nearest showroom now

Latest News

Understanding BTU Units

Date Added 29.09.2023

When it comes to selecting the perfect towel warmer or radiator for your home, it's essential to consider various factors to ensure your comfort and energy efficiency. One crucial factor to understand is BTU units. In this article, we will delve...

Read Article

The Benefits of an Online Trade Login……

Customers who have a Trading Account with Ideal Bathrooms also have the opportunity to access our online trade platform. This gives access to many great features including the stock check tool; 24/7 online ordering and literature downloads.

As well as full management of your account online including viewing invoices, credits and balances. All of this information is available at the swipe of a finger or a click of mouse anytime, anywhere on any device.


Item/s Added

SKU No. Qty:

Your Quote Basket: Items

Required Product