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Designed for Everyday: Ideal Standard's i.Life B

Date Added: 31.08.2023 B is Ideal Standard’s newest addition to the family.

Following in the footsteps of A & S, the new B range was created in collaboration with renowned Italian design studio, Palomba Serafini Associati (PS+A) and features a collection of basins, WCs and furniture – all showcasing a minimalistic and contemporary aesthetic that PS+A has also curated across Ideal Standard’s other collections.

A diverse collection B has a contemporary minimalism which is softened by gentle curves and flowing lines. This design aesthetic is reflected through the range with ceramics available in a variety of sizes and options, helping this collection to be a universal solution for homeowners and developers alike.

The range includes washbasins in widths of 50cm, 55cm, 60cm, a 45cm hand-rinse basin, all of which can be used with a full or semipedestal or wall mounted with bottle trap. A semi-countertop basin 55cm wide is also included.

Vanity basins are also part of the range in widths of 61cm, 81cm, 101cm and 121cm, the latter being a double bowl model. Combining with the dedicated design-led furniture gives end-users a great way to gain valuable storage and make use of limited floor space. The wall-hung vanity units are offered in a choice of heights with one or two drawer options allowing end-users to configure their storage space to suit their needs and the 120cm unit has four drawers. B furniture is available in the seven finishes offered across A & S. These include matt white, greige matt, quartz grey matt, sand beige matt, carbon grey matt, natural oak and coffee oak, offering a huge amount of flexibility for creating the ideal bathroom as furniture can be mixed and matched across the collections.

Two different handle colour options are also offered, with Brushed Chrome and Black Matt helping add a touch of prestige to a room, while the soft close feature gives a feel of quiet luxury.

In addition to the basin and furniture offering, several complementary WCs, in both wall-mounted and floor-standing versions, round out B. All WCs also benefit from RimLS+ flushing and a choice of wrap or slim style soft-close seats for a more premium and less disruptive experience while quick release
technology makes them easy to remove if needed.

Expanding the offering B’s offering is being enhanced with three new vessel basins, 60cm and 40cm rectangular basins and a circular 40cm vessel basin, all of which will be available in a traditional gloss white. Also being introduced into the range are new worktops and open side units, all maintaining the impressive colour palette of’s wider furniture offering. The worktops will be available in widths from 60cm to 200cm, perfectly supporting the vessel basins and
providing a solution for spaces of all sizes.

Open side units are 40 cm wide, available in two heights and one and two shelf options. Combining with the B vanity units, they can be used adjacent to vanity basins or with worktops and vessel basins, making it simple and convenient for end users to incorporate stylish storage into their bathroom.

Products from across B can also be easily combined with solutions from Ideal Standard’s A and S offering, letting customers mix and match products that are built to work together. They can, of course, be combined with’s bathing and showering offering for cohesive styling across the entire bathroom.

Coming soon...Gloss Grey Ceramics

Further building on the collection, the next exciting addition is a new sleek gloss grey ceramic finish on selected models of B. Launching in April, the stunning finish extends the collection’s considerable offering and provides an alternative colour for customers to choose from.

Gloss grey will be available in B 60cm and 80cm vanity basins as well as a close coupled WC and both back to wall and wall hung WCs and bidets. This new colour integrates seamlessly with the quartz grey matt furniture finish and lets users customise their bathrooms further, following the growing popularity of grey across interior design.

Taking advantage of technology

Like the majority of Ideal Standard collections, the B range, and entire collection benefit from innovative technology, such as RimLS+ flushing which is offered on all WCs. RimLS+ ensures the entire bowl is cleaned with every flush, and with nowhere for bacteria to hide. Splash-free and easier to clean, RimLS+ is the go-to solution for busy bathrooms. It’s water-efficient functionality also helps to support a reduction in consumption for end-users and helps projects to meet stringent sustainability demands.

Installation is easier than ever too with Ideal Standard’s new EasyFix+ system. This innovative hidden fixation system makes installation of wall mounted pans fast, easy, and safe. It allows a one-man installation and invisible fixings make it a dream for those aiming to achieve the perfect aesthetic.

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Customers who have a Trading Account with Ideal Bathrooms also have the opportunity to access our online trade platform. This gives access to many great features including the stock check tool; 24/7 online ordering and literature downloads.

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