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Ideal Bathrooms appointed as new retail distributor of Ideal Standard’s Atelier Collections

Date Added: 06.11.2023

Following the continued success and rapid expansion of our retail network, Ideal Standard and Ideal Bathrooms have entered into a new distribution agreement for their Atelier Collection.

Ideal Bathrooms and Ideal Standard's relationship is long-standing, with the former a trusted distribution partner that has been working with Ideal Standard for many years. From 6th November 2023, the partnership sees Ideal Bathrooms become a distributor of Ideal Standard’s premier Atelier Collection. First launched in 2021, the award-winning luxury collection was designed in combination with the renowned Italian design company Palomba Serafini Associati.

As part of Ideal Bathrooms and Ideal Standards long-standing commercial relationship, the distributor already supplies Ideal Standard’s Essentials and Bathroom Collections ranges to customers across the UK. Now, with the addition of the Atelier Collection, Ideal Bathrooms can offer a comprehensive range of products, with innovative designs and high-performance technologies, providing retailers with the strongest possible portfolio. Importantly, Ideal Bathrooms service proposition means retailers can take advantage of a larger range of stocked products available on a next-day basis for a faster, more consistent service.

Speaking on the agreement, Adam Evans, Retail Channel Director at Ideal Standard UK, said: “Maintaining the strength of our relationship with retailers is vital to us at Ideal Standard. Our partnership with Ideal Bathrooms supports our existing retail network, while providing an enhanced service and ensuring we can provide a wide range of stock, quickly.”

Will Hickman, Sales and Marketing Director at Ideal Bathrooms, added: “With our continued collaboration with Ideal Standard, we are happy to reaffirm our status as the leading bathroom distributor and stockist of high-quality bathroom products. The addition of the Atelier Collection enables us to offer our customers unparalleled access to the entire Ideal Standard product portfolio, with the added convenience of our increased stock holding and next-day delivery service proposition.

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Customers who have a Trading Account with Ideal Bathrooms also have the opportunity to access our online trade platform. This gives access to many great features including the stock check tool; 24/7 online ordering and literature downloads.

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