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New Year, New Essentials

Date Added: 06.01.2020

New Year, new Essentials


Following the successful launch of the contemporary Dakota and Colorado ranges, Essential Bathrooms has once again bolstered its offering with a classic furniture collection and introduced new towel warmers. 



Boasting a timeless style, the new Maine furniture collection presents elegant, clean lines and a high-quality finish for those customers who are looking for their bathroom to exude a classical feel.


With soft-close functionality on the doors and drawers, the range is available in two colour options - Cashmere Ash and Graphite Grey.


The range comprises a total of 14 SKUs including a WC unit, mirror, toilet seat, tall boy, front and end bath panels, floor standing door units and ceramic vanity basins. The units come in 500mm, 600mm and 800mm widths, with the panels ranging in size from 700mm to 1800mm, offering a variety of options for bathroom retailers.


The chic furniture supplied fully assembled, also features an on-trend textured wood grain finish and solid cast door knobs, adding a sophisticated look to any bathroom.


With every product available in the two colours, and holding a 10-year guarantee, the Maine collection is effortlessly stylish and has been designed to add an air of class and grace to a bathroom, complementing existing fittings.


Refining the portfolio – towel warmers

In a bid to continue to meet the needs of the Essential customer, the team have reviewed and refined their collection of towel warmers.


Essential will be adding 15 new SKUs to its portfolio, to ensure that bathroom retailers have the products they need to succeed. Offering a choice of two in-vogue colours, Chrome and Anthracite, Essential’s new extensive range of towel warmers will make the ideal addition to the collection. As one of life’s luxuries, and a great multifunctional bathroom feature, the towel warmers come in a variety of sizes, from 690mm x 600mm up to 1703mm x 480mm, offering retailers and customers a range of options to choose from.


Virgo, Aries, Capricorn, Libra, Todi and Space Saving towel warmers have been removed from the range but will still be available to purchase through the Lazzarini brand from Ideal Bathrooms.


For more information about Essential Bathrooms, visit:

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The Benefits of an Online Trade Login……

Customers who have a Trading Account with Ideal Bathrooms also have the opportunity to access our new online trade platform. This gives access to many great features including the stock check tool; 24/7 online ordering; order tracking and electronic POD downloads.

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