Latest News

The Ideal Industry Report 2018 has been published

Date Added: 03.12.2018

We have published our Ideal Industry Report 2018.


Hundreds of our customers including bathroom retailers, merchants and multichannel retailers, completed the survey, which covered their performance, offers and views concerning the industry.


The exclusive report which provides bathroom retailers with in-depth market research, is only available to the Ideal Bathrooms’ customers who participated in the survey and offers readers unique industry insights.


For the first time, this year’s report includes a section dedicated to showroom displays. Despite the majority of customers saying the biggest challenge their business faces is online competition, the report revealed that retailers believe displays remain a crucial part of the customer’s sales journey, with 62 per cent of respondents reporting displays are ‘important’ or ‘very important’ when it comes to customers ordering.


The survey discovered the percentage of companies with a social media presence has increased following the previous Ideal Industry Report in 2017 from 73 to 85 per cent. Interestingly, there has been a 15 per cent decrease in the number of retailers using Facebook, and 20 per cent on Twitter.


It was also revealed that traditional bathroom products have seen an increase in popularity, with 28 per cent of respondents saying that over a fifth of their sales came from this style of product. 


“It’s our hope that the report provides our customers with industry insights and benchmarking that they can use to help their businesses in the coming year,” said Ideal Bathrooms’ Commercial Director, Danielle Lillis.


She continued: “The statistics will allow readers to gain an understanding of a wide range of industry topics and market influencers.


“The growth in sales of traditional bathroom products was quite surprising but we do expect this trend to continue to increase in popularity.


“This is our second Ideal Industry Report; it’s proven incredibly popular and we plan to continue to publish an annual report to help our customers spot unique opportunities to help grow their businesses.”

Back to News

Other Articles

The future for the bathroom industry

Date Added 20.05.2019

Budgeting for a new bathroom can often be a real headache for consumers. When buying...

Bayswater W2 makes a statement in the bathroom market

Date Added 10.05.2019

Inspired by The Great Exhibition of 1851, Bayswater W2 is a new Victorian and...

Malmo LVT Flooring the hippest new kid on the flooring block

Date Added 30.04.2019

The 80’s cheap look vinyl is out and new vinyl floors are the fastest growing...

Reflecting on Bathroom Design: Ideal Standard's New Mirror Collection

Date Added 18.04.2019

When approaching a new bathroom project, the choice of mirror might be low on the...

Showroom Locator

Find your nearest showroom now

Latest News

The future for the bathroom industry

Date Added 20.05.2019

Budgeting for a new bathroom can often be a real headache for consumers. When buying big ticket items such as cars or sofas, for many the only realistic option is to take out a finance arrangement, but this isn’t the norm for bathroom...

Read Article

RT @Bathroomreview: VitrA has announced its first CPD module, approved by RIBA. @VitrABathrooms @RIBA #bathrooms #b…

The Benefits of an Online Trade Login……

Customers who have a Trading Account with Ideal Bathrooms also have the opportunity to access our new online trade platform. This gives access to many great features including the stock check tool; 24/7 online ordering; order tracking and electronic POD downloads.

As well as full management of your account online including viewing invoices, credits and balances. All of this information is available at the swipe of a finger or a click of mouse anytime, anywhere on any device.


Item/s Added

SKU No. Qty:

Your Quote Basket: Items

Required Product